This study examined the historical changes in the social desirability of 388 descriptive personality words between 1970 and 2020 in Japan. The participants, 353 university students (all men, mean age = 19.9) and 373 employees (all men, mean age = 45.3), rated the social desirability of descriptive personality words. We compared the results obtained in this survey with those of a previous study (Aoki, 1971) and tested for stochastic equality of the two samples. The results indicated that the social desirability for hard-working and diligent descriptive personality words significantly declined over fifty years. A similar tendency was observed in the university students' sample. We discuss these results by referring to the chronological changes in employers' preferences in Japanese companies.
|Translated title of the contribution||Historical changes of the social desirability of descriptive personality words between 1970 and 2020 in Japan|
|Number of pages||7|
|Publication status||Published - 2022|
ASJC Scopus subject areas