TY - GEN
T1 - A privacy-preserving incentive scheme for advertisement dissemination in vehicular social networks
AU - Xiao, Peipei
AU - Wang, Yufeng
AU - Jin, Qun
AU - Ma, Jianhua
N1 - Publisher Copyright:
© 2016 IEEE.
PY - 2016
Y1 - 2016
N2 - Recent years has witnessed a great progress in Vehicular Social Networks (VSNs), which is a particular class of vehicular ad hoc networks, characterized by social aspects and features, including human mobility and rational behaviors. Among various VSN applications, one of the most promising applications is the dissemination of commercial advertisement via car-to-RSU (rode side unit) and car-to-car communication. However, due to non-cooperative behavior of selfish nodes or malicious ones in the real-world scenario, such vehicular advertisement system can't be realized unless proper security and incentive mechanisms are taken into account. In this paper, the privacy concern is addressed by leveraging a PKI (Public Key Infrastructure) to provide secure incentives for cooperative nodes. The selfishness issue is solved through adopting Topology-dependent Reward Mechanisms (TDRM). Preliminary theoretical and simulation results show that, besides incentivizing individuals' participation, the proposed scheme can increase participants' reward through their active contribution and solicitation, and moreover, is robust against users' misbehaviors, especially Sybil-attack.
AB - Recent years has witnessed a great progress in Vehicular Social Networks (VSNs), which is a particular class of vehicular ad hoc networks, characterized by social aspects and features, including human mobility and rational behaviors. Among various VSN applications, one of the most promising applications is the dissemination of commercial advertisement via car-to-RSU (rode side unit) and car-to-car communication. However, due to non-cooperative behavior of selfish nodes or malicious ones in the real-world scenario, such vehicular advertisement system can't be realized unless proper security and incentive mechanisms are taken into account. In this paper, the privacy concern is addressed by leveraging a PKI (Public Key Infrastructure) to provide secure incentives for cooperative nodes. The selfishness issue is solved through adopting Topology-dependent Reward Mechanisms (TDRM). Preliminary theoretical and simulation results show that, besides incentivizing individuals' participation, the proposed scheme can increase participants' reward through their active contribution and solicitation, and moreover, is robust against users' misbehaviors, especially Sybil-attack.
KW - Advertisement dissemination
KW - Incentive mechanism
KW - Privacy-preserving
KW - Vehicular social network (VSN)
UR - http://www.scopus.com/inward/record.url?scp=85015156537&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85015156537&partnerID=8YFLogxK
U2 - 10.1109/TrustCom.2016.0267
DO - 10.1109/TrustCom.2016.0267
M3 - Conference contribution
AN - SCOPUS:85015156537
T3 - Proceedings - 15th IEEE International Conference on Trust, Security and Privacy in Computing and Communications, 10th IEEE International Conference on Big Data Science and Engineering and 14th IEEE International Symposium on Parallel and Distributed Processing with Applications, IEEE TrustCom/BigDataSE/ISPA 2016
SP - 1741
EP - 1746
BT - Proceedings - 15th IEEE International Conference on Trust, Security and Privacy in Computing and Communications, 10th IEEE International Conference on Big Data Science and Engineering and 14th IEEE International Symposium on Parallel and Distributed Processing with Applications, IEEE TrustCom/BigDataSE/ISPA 2016
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - Joint 15th IEEE International Conference on Trust, Security and Privacy in Computing and Communications, 10th IEEE International Conference on Big Data Science and Engineering and 14th IEEE International Symposium on Parallel and Distributed Processing with Applications, IEEE TrustCom/BigDataSE/ISPA 2016
Y2 - 23 August 2016 through 26 August 2016
ER -