Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives

Tetsuo Yamabe; Vili Lehdonvirta; Hitoshi Ito; Hayuru Soma; Hiroaki Kimura; Tatsuo Nakajima

doi:10.1007/978-3-642-13226-1_20

Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives

Tetsuo Yamabe^*, Vili Lehdonvirta, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima

^*Corresponding author for this work

School of Fundamental Science and Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

6 Citations (Scopus)

Abstract

In this paper, we further develop the idea of combining pervasive computing techniques with electronic payment systems to create activity-based micro-incentives. Economic incentives are an effective way to influence consumer behavior, and are used in e.g. marketing and resource coordination. Our approach allows marketers and regulators to induce consumers to perform particular actions in new application domains by attaching micro-prices to a wider range of behaviors. A key challenge is designing incentive mechanisms that result in desired behavior changes. We examine two basic incentive models. Based on the results of preliminary experiments, we discuss how economic incentives can affect consumer attitudes and lead to sustainable behavior changes.

Original language	English
Title of host publication	Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings
Pages	193-204
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-642-13226-1_20
Publication status	Published - 2010 Jul 21
Event	5th International Conference on Persuasive Technology, PERSUASIVE 2010 - Copenhagen, Denmark Duration: 2010 Jun 7 → 2010 Jun 10

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	6137 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	5th International Conference on Persuasive Technology, PERSUASIVE 2010
Country/Territory	Denmark
City	Copenhagen
Period	10/6/7 → 10/6/10

Keywords

Persuasive technology
activity-based micro-pricing
economic incentives
micropayments
mobile payment
virtual currency

ASJC Scopus subject areas

Theoretical Computer Science
Computer Science(all)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-642-13226-1_20

Cite this

Yamabe, T., Lehdonvirta, V., Ito, H., Soma, H., Kimura, H., & Nakajima, T. (2010). Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. In Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings (pp. 193-204). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6137 LNCS). https://doi.org/10.1007/978-3-642-13226-1_20

Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. / Yamabe, Tetsuo; Lehdonvirta, Vili; Ito, Hitoshi et al.
Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings. 2010. p. 193-204 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6137 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Yamabe, T, Lehdonvirta, V, Ito, H, Soma, H, Kimura, H & Nakajima, T 2010, Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. in Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 6137 LNCS, pp. 193-204, 5th International Conference on Persuasive Technology, PERSUASIVE 2010, Copenhagen, Denmark, 10/6/7. https://doi.org/10.1007/978-3-642-13226-1_20

Yamabe T, Lehdonvirta V, Ito H, Soma H, Kimura H, Nakajima T. Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives. In Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings. 2010. p. 193-204. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-642-13226-1_20

Yamabe, Tetsuo ; Lehdonvirta, Vili ; Ito, Hitoshi et al. / Activity-based micro-pricing : Realizing sustainable behavior changes through economic incentives. Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings. 2010. pp. 193-204 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{aa5f59d61f9543e097b923dc24daaffb,

title = "Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives",

abstract = "In this paper, we further develop the idea of combining pervasive computing techniques with electronic payment systems to create activity-based micro-incentives. Economic incentives are an effective way to influence consumer behavior, and are used in e.g. marketing and resource coordination. Our approach allows marketers and regulators to induce consumers to perform particular actions in new application domains by attaching micro-prices to a wider range of behaviors. A key challenge is designing incentive mechanisms that result in desired behavior changes. We examine two basic incentive models. Based on the results of preliminary experiments, we discuss how economic incentives can affect consumer attitudes and lead to sustainable behavior changes.",

keywords = "Persuasive technology, activity-based micro-pricing, economic incentives, micropayments, mobile payment, virtual currency",

author = "Tetsuo Yamabe and Vili Lehdonvirta and Hitoshi Ito and Hayuru Soma and Hiroaki Kimura and Tatsuo Nakajima",

year = "2010",

month = jul,

day = "21",

doi = "10.1007/978-3-642-13226-1_20",

language = "English",

isbn = "3642132251",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

pages = "193--204",

booktitle = "Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings",

note = "5th International Conference on Persuasive Technology, PERSUASIVE 2010 ; Conference date: 07-06-2010 Through 10-06-2010",

}

TY - GEN

T1 - Activity-based micro-pricing

T2 - 5th International Conference on Persuasive Technology, PERSUASIVE 2010

AU - Yamabe, Tetsuo

AU - Lehdonvirta, Vili

AU - Ito, Hitoshi

AU - Soma, Hayuru

AU - Kimura, Hiroaki

AU - Nakajima, Tatsuo

PY - 2010/7/21

Y1 - 2010/7/21

N2 - In this paper, we further develop the idea of combining pervasive computing techniques with electronic payment systems to create activity-based micro-incentives. Economic incentives are an effective way to influence consumer behavior, and are used in e.g. marketing and resource coordination. Our approach allows marketers and regulators to induce consumers to perform particular actions in new application domains by attaching micro-prices to a wider range of behaviors. A key challenge is designing incentive mechanisms that result in desired behavior changes. We examine two basic incentive models. Based on the results of preliminary experiments, we discuss how economic incentives can affect consumer attitudes and lead to sustainable behavior changes.

AB - In this paper, we further develop the idea of combining pervasive computing techniques with electronic payment systems to create activity-based micro-incentives. Economic incentives are an effective way to influence consumer behavior, and are used in e.g. marketing and resource coordination. Our approach allows marketers and regulators to induce consumers to perform particular actions in new application domains by attaching micro-prices to a wider range of behaviors. A key challenge is designing incentive mechanisms that result in desired behavior changes. We examine two basic incentive models. Based on the results of preliminary experiments, we discuss how economic incentives can affect consumer attitudes and lead to sustainable behavior changes.

KW - Persuasive technology

KW - activity-based micro-pricing

KW - economic incentives

KW - micropayments

KW - mobile payment

KW - virtual currency

UR - http://www.scopus.com/inward/record.url?scp=77954647654&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77954647654&partnerID=8YFLogxK

U2 - 10.1007/978-3-642-13226-1_20

DO - 10.1007/978-3-642-13226-1_20

M3 - Conference contribution

AN - SCOPUS:77954647654

SN - 3642132251

SN - 9783642132254

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 193

EP - 204

BT - Persuasive Technology - 5th International Conference, PERSUASIVE 2010, Proceedings

Y2 - 7 June 2010 through 10 June 2010

ER -

Activity-based micro-pricing: Realizing sustainable behavior changes through economic incentives

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this