Advertising Education in Japan: Challenges in the Age of Globalization

Mariko Morimoto

doi:10.1177/1098048219867450

Advertising Education in Japan: Challenges in the Age of Globalization

Mariko Morimoto^*

^*Corresponding author for this work

School of International Liberal Studies

Research output: Contribution to journal › Article › peer-review

Abstract

The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.

Original language	English
Journal	Journal of Advertising Education
DOIs	https://doi.org/10.1177/1098048219867450
Publication status	Accepted/In press - 2019 Jan 1

Keywords

advertising education
career development
curriculum
Japan

ASJC Scopus subject areas

Education
Communication
Marketing

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10.1177/1098048219867450

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title = "Advertising Education in Japan: Challenges in the Age of Globalization",

abstract = "The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.",

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Advertising Education in Japan: Challenges in the Age of Globalization

Abstract

Keywords

ASJC Scopus subject areas

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