An international perspectiveon luxury brand and country-of-origin effect

Gaetano Aiello; Raffaele Donvito; Bruno Godey; Daniele Pederzoli; Klaus Peter Wiedmann; Nadine Hennigs; Astrid Siebels; Priscilla Chan; Junji Tsuchiya; Samuel Rabino; Irina Ivanovna Skorobogatykh; Bart Weitz; Hyunjoo Oh; Rahul Singh

doi:10.1057/bm.2008.52

An international perspectiveon luxury brand and country-of-origin effect

Gaetano Aiello, Raffaele Donvito, Bruno Godey^*, Daniele Pederzoli, Klaus Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh, Rahul Singh

^*Corresponding author for this work

School of Humanities and Social Sciences

Research output: Contribution to journal › Article › peer-review

66 Citations (Scopus)

Abstract

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

Original language	English
Pages (from-to)	323-337
Number of pages	15
Journal	Journal of Brand Management
Volume	16
Issue number	5-6
DOIs	https://doi.org/10.1057/bm.2008.52
Publication status	Published - 2009 Mar

Keywords

Consumer behaviour
Country-of-origin (COO)
Cross-cultural analysis
International
Luxury

ASJC Scopus subject areas

Strategy and Management
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1057/bm.2008.52

Cite this

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AU - Aiello, Gaetano

AU - Donvito, Raffaele

AU - Godey, Bruno

AU - Pederzoli, Daniele

AU - Wiedmann, Klaus Peter

AU - Hennigs, Nadine

AU - Siebels, Astrid

AU - Chan, Priscilla

AU - Tsuchiya, Junji

AU - Rabino, Samuel

AU - Skorobogatykh, Irina Ivanovna

AU - Weitz, Bart

AU - Oh, Hyunjoo

AU - Singh, Rahul

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KW - Cross-cultural analysis

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An international perspectiveon luxury brand and country-of-origin effect

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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