Analysis of key success factors for eco-business through case studies in Japan

Shinsuke Kondoh*, Kei Kurakawa, Satoru Kato, Yasushi Umeda, Shozo Takata

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    4 Citations (Scopus)


    In order to solve environmental problems, a transition from conventional business to environmentally conscious business (eco-business) is urgently needed. Support for finding eco-business ideas will help to promote this transition. As a step in this direction, this paper takes an approach that provides a business designer with general rules and prerequisites extracted from existing eco-businesses. This paper collects 130 examples of eco-businesses in Japan and then investigates and classifies them to develop general guidelines and checklists for success. As a result, four kinds of customer value provided by eco-businesses, eight rules that couple the the reduction of environmental load of society with the four customer values, and eight rules for cutting business costs are derived. A tool for planning a new eco-businesses is also proposed.

    Original languageEnglish
    Pages (from-to)252-263
    Number of pages12
    JournalInternational Journal of Automation Technology
    Issue number3
    Publication statusPublished - 2012 May


    • Case data base
    • Customer value
    • Design support tool
    • Eco-business
    • Success factors

    ASJC Scopus subject areas

    • Mechanical Engineering
    • Industrial and Manufacturing Engineering


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