Fingerprint
Dive into the research topics of 'Brand and country-of-origin effect on consumers' decision to purchase luxury products'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Bruno Godey*, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Hyunjoo Oh, Rahul Singh, Irina I. Skorobogatykh, Junji Tsuchiya, Bart Weitz
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
182
Citations
(Scopus)