Can Software Agents Influence Human Relations? - Balance Theory in Agent-mediated Communities

Hideyuki Nakanishi*, Satoshi Nakazawa, Toru Ishida, Katsuya Takanashi, Katherine Isbister

*Corresponding author for this work

Research output: Contribution to conferencePaperpeer-review

28 Citations (Scopus)

Abstract

We sought to create a social embodied conversational agent to support group interactions, using 'balance theory' from social science research on human-human relations. We conducted an experiment to evaluate the social ECA's effectiveness in a group situation, depending upon how strongly it mediated the conversation among group members. First, we confirmed that it could win favorable feelings from subjects by showing an agreeing attitude to them and, conversely, unfavorable feelings by showing a disagreeing attitude. Next, we validated balance theory as a rule governing both agent-human relations and human relations if the social ECA highly mediated the conversation. We found that the social ECA's effectiveness was very low if it did not control turn-taking, and if the human pair had a chance to converse extensively with one another. Conversation analysis corroborated these results.

Original languageEnglish
Pages717-724
Number of pages8
Publication statusPublished - 2003
Externally publishedYes
EventProceedings of the Second International Joint Conference on Autonomous Agents and Multiagent Systems, AAMAS 03 - Melbourne, Vic., Australia
Duration: 2003 Jul 142003 Jul 18

Conference

ConferenceProceedings of the Second International Joint Conference on Autonomous Agents and Multiagent Systems, AAMAS 03
Country/TerritoryAustralia
CityMelbourne, Vic.
Period03/7/1403/7/18

Keywords

  • Agent-mediated communities
  • Balance theory
  • Embodied conversational agents
  • Social ECAs
  • Virtual communities
  • Virtual environments

ASJC Scopus subject areas

  • Engineering(all)

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