Abstract
In this manuscript, we investigate a collaborative filtering method to characterize consumption behavior (or evaluation) of customers (or users) and services (or items) for marketing. Assuming that each customer and service have the invisible attribute, which is called latent class, we propose a new Bayesian statistical model that consumption behavior is probabilistically arise based on a latent class combination of a customer and service. Then, we show the method to estimate parameters of a statistical model based on the variational Bayes method and the mean field approximation. Consequently, we show the effectiveness of the proposed model and the estimation method by simulation and analyzing actual data.
Original language | English |
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Title of host publication | 2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017 |
Publisher | Institute of Electrical and Electronics Engineers Inc. |
Pages | 1926-1931 |
Number of pages | 6 |
Volume | 2017-January |
ISBN (Electronic) | 9781538616451 |
DOIs | |
Publication status | Published - 2017 Nov 27 |
Event | 2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017 - Banff, Canada Duration: 2017 Oct 5 → 2017 Oct 8 |
Other
Other | 2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017 |
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Country/Territory | Canada |
City | Banff |
Period | 17/10/5 → 17/10/8 |
Keywords
- Collaborative filtering
- Electric commerce
- Latent class model
- Mean field approximation
- Variational Bayes method
ASJC Scopus subject areas
- Artificial Intelligence
- Computer Science Applications
- Human-Computer Interaction
- Control and Optimization