TY - GEN
T1 - Color-Shape Association in Chinese People
AU - Chen, Na
AU - Jiang, Xiaofeng
AU - Watanabe, Katsumi
N1 - Funding Information:
ACKNOWLEDGMENT This work was supported by Grant-in-Aid for Scientific Research (17F17008,17H00753) from Japan Society for the Promotion of Science and CREST (JPMJCR14E4) from Japan Science and Technology Agency to KW. We thank Miss Li Shanmei for collecting data.
Publisher Copyright:
© 2019 IEEE.
PY - 2019/4/10
Y1 - 2019/4/10
N2 - Previous studies showed that non-synesthetic Japanese individuals systematically associate certain shapes with particular colors (i.e., circle-red, triangle-yellow, and square-blue). Those color-shape associations could be explained by semantic sensory correspondence between color and shape dimensions. In the present study, we examined whether neuro-Typical Chinese individuals establish some color-shape associations, specifically, we compared color-shape associations from two different age groups with primary school children and adults to examine the age effect on color-shape associations. At last, we compared Chinese and Japanese individuals' color-shape associations. Results showed that Chinese people established certain color-shape associations, and there was little difference between the two age groups. Moreover, Chinese color-shape associations shared a similar pattern with Japanese. Those results suggested that color-shape associations might emerge at a young age and could be immune to cultural background.
AB - Previous studies showed that non-synesthetic Japanese individuals systematically associate certain shapes with particular colors (i.e., circle-red, triangle-yellow, and square-blue). Those color-shape associations could be explained by semantic sensory correspondence between color and shape dimensions. In the present study, we examined whether neuro-Typical Chinese individuals establish some color-shape associations, specifically, we compared color-shape associations from two different age groups with primary school children and adults to examine the age effect on color-shape associations. At last, we compared Chinese and Japanese individuals' color-shape associations. Results showed that Chinese people established certain color-shape associations, and there was little difference between the two age groups. Moreover, Chinese color-shape associations shared a similar pattern with Japanese. Those results suggested that color-shape associations might emerge at a young age and could be immune to cultural background.
KW - age effect
KW - color-shape association
KW - culture effect
UR - http://www.scopus.com/inward/record.url?scp=85065099310&partnerID=8YFLogxK
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U2 - 10.1109/KST.2019.8687799
DO - 10.1109/KST.2019.8687799
M3 - Conference contribution
AN - SCOPUS:85065099310
T3 - 2019 11th International Conference on Knowledge and Smart Technology, KST 2019
SP - 209
EP - 212
BT - 2019 11th International Conference on Knowledge and Smart Technology, KST 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 11th International Conference on Knowledge and Smart Technology, KST 2019
Y2 - 23 January 2019 through 26 January 2019
ER -