Contemporary Research Trends in International Marketing: The 2000s

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Future of Global Business
Subtitle of host publication	A Reader
Publisher	Taylor and Francis
Pages	119-192
Number of pages	74
ISBN (Electronic)	9780203878132
ISBN (Print)	9780415800938
Publication status	Published - 2011 May 27
Externally published	Yes

ASJC Scopus subject areas

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title = "Contemporary Research Trends in International Marketing: The 2000s",

author = "Masaaki Kotabe and Jiang, {Crystal X.}",

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