Contemporary Research Trends in International Marketing: The 2000s

Masaaki Kotabe*, Crystal X. Jiang

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)


International business research is probably more influenced by various forces of the economic and political climates than its domestic (or generic) counterpart. The emergence of new market economies in Eastern Europe, China, India, and Brazil, the consolidation of the European Union, as well as a decade of economic stagnation and recent resurgence in Japan's economy has given global competition greater significance. This article looks at research in international marketing to see if the discipline has overcome the deficiencies outlined in the previous studies. It examines the state of the art in international marketing research, with particular emphasis on conceptual frameworks and theory development. Its primary focus is on studies published since the year 2000 because the first decade of the twenty-first century has been characterized by changes in virtually all aspects of businesses and personal life.

Original languageEnglish
Title of host publicationThe Oxford Handbook of International Business (2 ed.)
PublisherOxford University Press
ISBN (Electronic)9780191577086
ISBN (Print)9780199234257
Publication statusPublished - 2009 Sept 2
Externally publishedYes


  • Conceptual framework
  • Eastern europe
  • Economic stagnation
  • European union
  • International marketing
  • Market economies

ASJC Scopus subject areas

  • Business, Management and Accounting(all)


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