Design implications of a conversational agent in an implicitly-persuasive application

Akihito Yoshii, Tatsuo Nakajima

Research output: Contribution to journalArticlepeer-review


Persuasion can be used to encourage an individual to change his/her behaviors. However, persuading people in one of multiple behavior stages, such as a degree of achievement of target behavior, requires consideration suitable for each stage. We have proposed a persuasive application that implicitly encourages users to walk continuously in implicit manner. The persuasion is designed to be adapted to the users' estimated current behavior stage. Additionally, this application aims to enable users to walk actively while they play a location-based game and converse with an agent. In this paper, we discuss the design implications of a persuasive conversational agent in an implicitly persuasive application. We specify three aspects: adaptive persuasion, ubiquity and game mechanics.

Original languageEnglish
Pages (from-to)203-212
Number of pages10
JournalInternational Journal of Software Engineering and its Applications
Issue number10
Publication statusPublished - 2014 Jan 1


  • Conversational agent
  • Geomedia
  • Location-based game
  • Mobile application
  • Persuasion

ASJC Scopus subject areas

  • Software


Dive into the research topics of 'Design implications of a conversational agent in an implicitly-persuasive application'. Together they form a unique fingerprint.

Cite this