Design of Traditional Cultural Experiences Using Augmented Reality Based on Environmental Presence

Yuya Ieiri, Hung Ya Tsai, Kenta Mizobuchi, Shao Tengfei, Reiko Hishiyama

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


Traditional cultural experiences are valuable for tourist destinations. Previous studies have developed systems for experiencing traditional culture using augmented reality (AR). However, few works have considered the effectiveness of different types of AR experiences of traditional cultural elements. In this article, we focus on equipment elements and environment elements, and propose design recommendations for an AR traditional cultural experience system that considers differences in the environmental presence of traditional cultural experiences. We conducted a comparative study with 49 users to understand the impact of these differences. We compared three options for handling environmental presence, including nonpresence, AR-presence, and real-presence. The results show that presenting environmental elements in a state of real-presence improved an AR experience of traditional culture. Additionally, we found that this setting worked positively for Japanese participants, whereas Chinese participants preferred environmental elements in the state of nonpresence.

Original languageEnglish
Pages (from-to)390-400
Number of pages11
JournalIEEE Transactions on Human-Machine Systems
Issue number2
Publication statusPublished - 2023 Apr 1


  • Augmented reality (AR)
  • environmental presence
  • human-computer interaction
  • traditional cultural experience

ASJC Scopus subject areas

  • Artificial Intelligence
  • Signal Processing
  • Human Factors and Ergonomics
  • Human-Computer Interaction
  • Control and Systems Engineering
  • Computer Networks and Communications
  • Computer Science Applications


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