TY - GEN
T1 - Designing enhanced daily digital artifacts based on the analysis of product promotions using fictional animation stories
AU - Sakamoto, Mizuki
AU - Nakajima, Tatsuo
AU - Akioka, Sayaka
PY - 2013/1/1
Y1 - 2013/1/1
N2 - The virtual forms present dynamically generated visual images containing information that influences a users behavior and thinking. In a typical way, adding a display to show visual expressions or projecting some information on an artifact offers computational visual forms on the existing daily artifacts. Using virtual forms is a very promising way to enhance artifacts surrounding us, and to make our daily life and business richer and more enjoyable. We believe that incorporating fictional stories into virtual forms offers a new possibility for enriching user experiences. In particular, integrating fictional stories into our daily activities through transmedia storytelling is a promising approach. Transmedia storytelling enables virtual forms to be employed everywhere to immersively integrate fictional stories into our daily activities. If we can design attractive virtual forms in a structured way, it will become easy to enrich user experiences. Currently, the design framework for virtual forms is not well defined. The framework needs to take into account the semiotic aspect of a virtual form. One key factor, in particular, is how strongly we believe in the reality of a fictional story within the virtual form. In this paper, we show the extracted insights discussed in the workshops and present some design implications for designing virtual forms that integrate fictional stories into our daily activities.
AB - The virtual forms present dynamically generated visual images containing information that influences a users behavior and thinking. In a typical way, adding a display to show visual expressions or projecting some information on an artifact offers computational visual forms on the existing daily artifacts. Using virtual forms is a very promising way to enhance artifacts surrounding us, and to make our daily life and business richer and more enjoyable. We believe that incorporating fictional stories into virtual forms offers a new possibility for enriching user experiences. In particular, integrating fictional stories into our daily activities through transmedia storytelling is a promising approach. Transmedia storytelling enables virtual forms to be employed everywhere to immersively integrate fictional stories into our daily activities. If we can design attractive virtual forms in a structured way, it will become easy to enrich user experiences. Currently, the design framework for virtual forms is not well defined. The framework needs to take into account the semiotic aspect of a virtual form. One key factor, in particular, is how strongly we believe in the reality of a fictional story within the virtual form. In this paper, we show the extracted insights discussed in the workshops and present some design implications for designing virtual forms that integrate fictional stories into our daily activities.
KW - Augmented reality
KW - Fictionality
KW - Product promotion
KW - Reality
KW - Transmedia storytelling
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U2 - 10.1007/978-3-319-02750-0_28
DO - 10.1007/978-3-319-02750-0_28
M3 - Conference contribution
AN - SCOPUS:84893952685
SN - 9783319027494
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 266
EP - 277
BT - Active Media Technology - 9th International Conference, AMT 2013, Proceedings
PB - Springer Verlag
T2 - 9th International Conference on Active Media Technology, AMT 2013
Y2 - 29 October 2013 through 31 October 2013
ER -