Developing marketing strategies based on taste analysis of mineral water

Le Yu*, Junzo Watada, Munenori Shibata

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapter


    This research concerns with the development of marketing strategy of mineral water based on people's taste preference by analyzing taste components of mineral water. A two-dimensional analysis has been used in classifying tastes' data. The characteristics of data are recognized in tastes of mineral water by correlation analysis. A combination of Principal Component Analysis and Selforganizing Map is applied to classify the tastes of mineral water. Some marketing strategies are concluded after the evaluation.

    Original languageEnglish
    Title of host publicationSmart Innovation, Systems and Technologies
    Number of pages11
    Publication statusPublished - 2012

    Publication series

    NameSmart Innovation, Systems and Technologies
    ISSN (Print)21903018
    ISSN (Electronic)21903026


    • Kansei Engineering
    • Mineral water
    • Soft computing model
    • SOM
    • Taste analysis

    ASJC Scopus subject areas

    • Computer Science(all)
    • Decision Sciences(all)


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