@inbook{57f925c5888f4d2ba8f86899057b4c7d,
title = "Developing marketing strategies based on taste analysis of mineral water",
abstract = "This research concerns with the development of marketing strategy of mineral water based on people's taste preference by analyzing taste components of mineral water. A two-dimensional analysis has been used in classifying tastes' data. The characteristics of data are recognized in tastes of mineral water by correlation analysis. A combination of Principal Component Analysis and Selforganizing Map is applied to classify the tastes of mineral water. Some marketing strategies are concluded after the evaluation.",
keywords = "Kansei Engineering, Mineral water, Soft computing model, SOM, Taste analysis",
author = "Le Yu and Junzo Watada and Munenori Shibata",
year = "2012",
doi = "10.1007/978-3-642-29977-3_50",
language = "English",
isbn = "9783642299766",
volume = "15",
series = "Smart Innovation, Systems and Technologies",
pages = "497--507",
booktitle = "Smart Innovation, Systems and Technologies",
}