TY - GEN
T1 - Development of a smartphone application for promoting shopping district using paper maps and Augmented Reality
AU - Matsumoto, Shimpei
AU - Yamagishi, Shuichi
AU - Kashima, Tomoko
AU - Hasuike, Takashi
N1 - Funding Information:
This work was partly supported by Japan Society for the Promotion of Science, Grant-in-Aid for Scientific Research (B), No.21H01567, and Grant-in-Aid for Young Scientists (B), No.18K18321.
Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - This study proposes a smartphone application to transmit regional information that utilizes analog and digital media characteristics using the Internet and Augmented Reality (AR) technology to promote the shopping district around the university. The proposed smartphone application adopts printed copies as the primary information medium and augments immediate information with AR. This paper firstly discusses the configuration of the proposed system, especially its appropriateness and relevance to the revitalization of shopping malls. Second, after describing the regional characteristics of Hiroshima, the target city of this study, we clarify the reasons for setting the main objective as 'acquisition of new customers among university students'. Finally, we show the concept and the details on the implementation of the proposed system and give an experimental result showing its usefulness.
AB - This study proposes a smartphone application to transmit regional information that utilizes analog and digital media characteristics using the Internet and Augmented Reality (AR) technology to promote the shopping district around the university. The proposed smartphone application adopts printed copies as the primary information medium and augments immediate information with AR. This paper firstly discusses the configuration of the proposed system, especially its appropriateness and relevance to the revitalization of shopping malls. Second, after describing the regional characteristics of Hiroshima, the target city of this study, we clarify the reasons for setting the main objective as 'acquisition of new customers among university students'. Finally, we show the concept and the details on the implementation of the proposed system and give an experimental result showing its usefulness.
KW - Augmented Reality
KW - Regional development
KW - shopping district
KW - smartphone
UR - http://www.scopus.com/inward/record.url?scp=85133203320&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85133203320&partnerID=8YFLogxK
U2 - 10.1109/IIAI-AAI53430.2021.00111
DO - 10.1109/IIAI-AAI53430.2021.00111
M3 - Conference contribution
AN - SCOPUS:85133203320
T3 - Proceedings - 2021 10th International Congress on Advanced Applied Informatics, IIAI-AAI 2021
SP - 619
EP - 624
BT - Proceedings - 2021 10th International Congress on Advanced Applied Informatics, IIAI-AAI 2021
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 10th International Congress on Advanced Applied Informatics, IIAI-AAI 2021
Y2 - 11 July 2021 through 16 July 2021
ER -