Direct supply chain from forest to house builder: A Japanese business model

Takuo Maeda*, Yutaka Tonooka, Yu Tanaka, Akinori Sagane, Hiroto Takaguti, Kazuhiko Fukusima, Yasutoshi Sasaki, Mariko Yamasaki

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review


We developed a direct supply chain from a forest to a house builder for environment-friendly wooden long-life housing based on the "progressive market-in" method. This business model successfully incorporates the external environmental value of the house into its market price. In this paper, we discuss the direct supply chain business model and its environmental effect in Japan, using a micro approach (for individual economic bodies) and a macro approach for the country.

Original languageEnglish
Pages (from-to)2845-2848
Number of pages4
JournalEnergy Procedia
Publication statusPublished - 2014
Event6th International Conference on Applied Energy, ICAE 2014 - Taipei, Taiwan, Province of China
Duration: 2014 May 302014 Jun 2


  • Direct supply chain
  • Environment-friendly wooden long-life housing
  • Environmental value into market price

ASJC Scopus subject areas

  • Energy(all)


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