Abstract
The phenomenon that a `little' topic can make a big difference is called `The Tipping Point'. As a strategy for marketing, this phenomenon could be a great economic chance (opportunity). For instance, it is a good strategy to promote items associated with a certain fashion. The Tipping Point refers to a situation where the topic matches potential needs of customers. In this paper, we analyze the mechanism of The Tipping Point in the context of the WWW, and present an algorithm named `Expected Activation' for discovering promising new topics on the WWW.
| Original language | English |
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| Title of host publication | International Conference on Knowledge-Based Intelligent Electronic Systems, Proceedings, KES |
| Place of Publication | Piscataway, NJ, United States |
| Publisher | IEEE |
| Pages | 804-807 |
| Number of pages | 4 |
| Volume | 2 |
| Publication status | Published - 2000 |
| Externally published | Yes |
| Event | 4th International Conference on Knowledge-Based Intellingent Engineering Systems and Allied Technologies - Brighton, UK Duration: 2000 Aug 30 → 2000 Sept 1 |
Other
| Other | 4th International Conference on Knowledge-Based Intellingent Engineering Systems and Allied Technologies |
|---|---|
| City | Brighton, UK |
| Period | 00/8/30 → 00/9/1 |
ASJC Scopus subject areas
- Computer Science(all)