TY - GEN
T1 - EcoIsland
T2 - 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries, NordiCHI 2010
AU - Kimura, Hiroaki
AU - Nakajima, Tatsuo
PY - 2010/12/20
Y1 - 2010/12/20
N2 - Until now, many kinds of persuasive applications have been developed, and most of which are used by individuals for personal benefits, example includes better healthcare, better lifestyle, etc. However, one application area that is yet to be explored effectively is persuading commons for preserving shared resources including environmental conservation. Unlike existing persuasive applications, these applications do not aim personal benefits and consequently requires radically different persuasion techniques. In this paper, we apply knowledge of cross-cultural understanding to this kind of persuasive applications. We introduce five design strategies for persuasive applications that could be used especially in collectivist cultures. By sharing our experiences of building persuasive application for reducing CO2 emissions, we expose how these five strategies could be applied in persuasive applications in collectivist cultures.
AB - Until now, many kinds of persuasive applications have been developed, and most of which are used by individuals for personal benefits, example includes better healthcare, better lifestyle, etc. However, one application area that is yet to be explored effectively is persuading commons for preserving shared resources including environmental conservation. Unlike existing persuasive applications, these applications do not aim personal benefits and consequently requires radically different persuasion techniques. In this paper, we apply knowledge of cross-cultural understanding to this kind of persuasive applications. We introduce five design strategies for persuasive applications that could be used especially in collectivist cultures. By sharing our experiences of building persuasive application for reducing CO2 emissions, we expose how these five strategies could be applied in persuasive applications in collectivist cultures.
KW - Cultural difference
KW - Persuasive technology
KW - Sustainability
UR - http://www.scopus.com/inward/record.url?scp=78650085062&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=78650085062&partnerID=8YFLogxK
U2 - 10.1145/1868914.1869009
DO - 10.1145/1868914.1869009
M3 - Conference contribution
AN - SCOPUS:78650085062
SN - 9781605589343
T3 - NordiCHI 2010: Extending Boundaries - Proceedings of the 6th Nordic Conference on Human-Computer Interaction
SP - 703
EP - 706
BT - NordiCHI 2010
Y2 - 16 October 2010 through 20 October 2010
ER -