@article{2977bd6b70114b93bff34391f297c274,
title = "Emerging markets for U.S. Pork in China: Experimental evidence from mainland and Hong Kong consumers",
abstract = "A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers' level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts.",
keywords = "Choice experiment, Consumer preferences, Food marketing, Food quality, Patriotism",
author = "Ortega, {David L.} and Maolong Chen and Wang, {H. Holly} and Satoru Shimokawa",
note = "Funding Information: David L. Ortega is an assistant professor and Maolong Chen is a graduate student in the Department of Agricultural, Food, and Resource Economics at Michigan State University. H. Holly Wang is a professor in the Department of Agricultural Economics at Purdue University. Satoru Shimokawa is an associate professor in the School of Political Science and Economics at Waseda University in Japan. Funding for this study was made possible by the U.S. Department of Agriculture{\textquoteright}s (USDA) Agricultural Marketing Service through grant 12–25–G–1714 in addition to funds from the Delia Koo Endowment managed by Michigan State University (MSU) Asian Studies Center. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA or MSU. Review coordinated by Hikaru Hanawa Peterson. Publisher Copyright: {\textcopyright} Copyright 2017 Western Agricultural Economics Association.",
year = "2017",
month = may,
language = "English",
volume = "42",
pages = "275--290",
journal = "Journal of Agricultural and Resource Economics",
issn = "1068-5502",
publisher = "Colorado State University",
number = "2",
}