Emotions of sport spectators

Daichi Oshimi

doi:10.1007/978-4-431-55324-3_2

Emotions of sport spectators

Daichi Oshimi^*

^*Corresponding author for this work

School of Sport Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Citations (Scopus)

Abstract

Much researcher has focused on emotions, because emotions play such an important role in predicting consumer behavior. In this chapter I review previous studies related to customer emotion and delight and introduce empirical studies that apply psychological theory to sport spectator behavioral research. I also briefly cover fundamental knowledge concerning emotion and delight as a basis for understanding the research presented as well as for aiding in the development of future research topics. The information in this chapter will prove useful to those in the sport industry and especially to researchers and sport marketers or managers.

Original language	English
Title of host publication	Sports Management and Sports Humanities
Publisher	Springer Japan
Pages	17-30
Number of pages	14
ISBN (Print)	9784431553243, 9784431553236
DOIs	https://doi.org/10.1007/978-4-431-55324-3_2
Publication status	Published - 2015 Jan 1

Keywords

Customer delight
Spectator emotion
Watching sport

ASJC Scopus subject areas

Medicine(all)
Engineering(all)
Social Sciences(all)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1007/978-4-431-55324-3_2

Cite this

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KW - Watching sport

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Emotions of sport spectators

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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