Abstract
The extent to which exchange rate fluctuations affect international prices is called “exchange rate pass-through.” This paper develops a conceptual model in explaining how exchange rate fluctuations are channeled into international pricing strategy, and offers research propositions. Our model posits that the extent of exchange rate pass-through in international pricing is affected by the firm's pricing orientation, performance orientation, distribution policy, and brand equity, as well as by exchange rate uncertainty and competitive symmetry.
| Original language | English |
|---|---|
| Pages (from-to) | 249-268 |
| Number of pages | 20 |
| Journal | Journal of International Business Studies |
| Volume | 30 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1999 Jun |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Business, Management and Accounting(all)
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation