TY - GEN
T1 - Eye-tracking experiment design for extraction of viewing patterns in social media
AU - Piao, Guangyu
AU - Jin, Qun
AU - Zhou, Xiaokang
AU - Nishimura, Shoji
AU - Wattanachote, Kanoksak
AU - Shih, Timothy K.
AU - Yen, Neil Y.
PY - 2013/12/1
Y1 - 2013/12/1
N2 - Recently, eye-tracking has been widely applied in a wide spectrum of fields for both academic researches and Business. In this study, we concentrate on the analysis of instant (and often subconscious) information generated from interactions between an individual and devices, such as a PC, laptop, and mobile phone. We present the experiment design to capture and extract the viewing patterns in Twitter using the eye-tracking technology. We show a set of experiment results based on the analysis of eye gazing data, in order to demonstrate how the subjects look for specified keywords in the Twitter timeline, which can further contribute to categorization of viewing patterns.
AB - Recently, eye-tracking has been widely applied in a wide spectrum of fields for both academic researches and Business. In this study, we concentrate on the analysis of instant (and often subconscious) information generated from interactions between an individual and devices, such as a PC, laptop, and mobile phone. We present the experiment design to capture and extract the viewing patterns in Twitter using the eye-tracking technology. We show a set of experiment results based on the analysis of eye gazing data, in order to demonstrate how the subjects look for specified keywords in the Twitter timeline, which can further contribute to categorization of viewing patterns.
KW - Browsing behavior
KW - Eye-tracking
KW - Gaze patterns
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=84894170095&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84894170095&partnerID=8YFLogxK
U2 - 10.1109/UIC-ATC.2013.45
DO - 10.1109/UIC-ATC.2013.45
M3 - Conference contribution
AN - SCOPUS:84894170095
SN - 9781479924813
T3 - Proceedings - IEEE 10th International Conference on Ubiquitous Intelligence and Computing, UIC 2013 and IEEE 10th International Conference on Autonomic and Trusted Computing, ATC 2013
SP - 308
EP - 313
BT - Proceedings - IEEE 10th International Conference on Ubiquitous Intelligence and Computing, UIC 2013 and IEEE 10th International Conference on Autonomic and Trusted Computing, ATC 2013
T2 - 10th IEEE International Conference on Ubiquitous Intelligence and Computing, UIC 2013 and 10th IEEE International Conference on Autonomic and Trusted Computing, ATC 2013
Y2 - 18 December 2013 through 21 December 2013
ER -