Eye-tracking Social Preferences

Ting Jiang*, Jan Potters, Yukihiko Funaki

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

29 Citations (Scopus)


We hypothesize that if people are motivated by a particular social preference, then choosing in accordance with this preference will lead to an identifiable pattern of eye movements. We track eye movements while subjects make choices in simple three-person distribution experiments. We characterize each choice in terms of three different types of social preferences: efficiency, maxi-min, and envy. For the characterization, we use either the choice data or the eye movement data. The evidence indicates that distributional choices are broadly consistent with the choice rule implied by eye movements. In other words, what subjects appear to be interested in when you look at their choices corresponds to what they appear to be interested in when you look at their eye movements. This correspondence lends credibility to the behavioral relevance of social preferences models.

Original languageEnglish
Pages (from-to)157-168
Number of pages12
JournalJournal of Behavioral Decision Making
Issue number2-3
Publication statusPublished - 2016 Apr 1


  • Experiments
  • Eye tracking
  • Information processing
  • Social preferences

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Arts and Humanities (miscellaneous)
  • Applied Psychology
  • Sociology and Political Science
  • Strategy and Management


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