TY - GEN
T1 - Factors that influence social networking service private information disclosure at diverse openness and scopes
AU - Mvungi, Basilisa
AU - Iwaihara, Mizuho
PY - 2013/12/1
Y1 - 2013/12/1
N2 - In this paper, we present findings about factors that influence private information disclosure activities in social networking service (SNS). Our study is based on two data sets: (1) Survey Data, responses to a questionnaire consisting of items such as users' privacy settings, motivations of using SNS (motivations), and risk awareness, and (2) Public Data, consisting of user profiles that were opened to the public. Openness score is calculated from the number of disclosed items. We study influential factors and their rankings at varying openness scores and disclosure scopes. Our findings reveal that, gender, profile photo, certain motivations, and risk awareness highly affect private information disclosure activities. However the ranking of influential factors is not uniform. Gender and profile photo have greater influence, however their influence becomes lower and loses significance as openness is getting higher, falling behind motivations and number of friends. We also observe consistent tendencies between both data.
AB - In this paper, we present findings about factors that influence private information disclosure activities in social networking service (SNS). Our study is based on two data sets: (1) Survey Data, responses to a questionnaire consisting of items such as users' privacy settings, motivations of using SNS (motivations), and risk awareness, and (2) Public Data, consisting of user profiles that were opened to the public. Openness score is calculated from the number of disclosed items. We study influential factors and their rankings at varying openness scores and disclosure scopes. Our findings reveal that, gender, profile photo, certain motivations, and risk awareness highly affect private information disclosure activities. However the ranking of influential factors is not uniform. Gender and profile photo have greater influence, however their influence becomes lower and loses significance as openness is getting higher, falling behind motivations and number of friends. We also observe consistent tendencies between both data.
KW - Information disclosure
KW - motivations of using SNS
KW - privacy
KW - risk awareness
KW - social networking service
UR - http://www.scopus.com/inward/record.url?scp=84892140562&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84892140562&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-03260-3_11
DO - 10.1007/978-3-319-03260-3_11
M3 - Conference contribution
AN - SCOPUS:84892140562
SN - 9783319032597
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 119
EP - 128
BT - Social Informatics - 5th International Conference, SocInfo 2013, Proceedings
T2 - 5th International Conference on Social Informatics, SocInfo 2013
Y2 - 25 November 2013 through 27 November 2013
ER -