How Can We Motivate Consumers to Purchase Certified Forest Coffee? Evidence From a Laboratory Randomized Experiment Using Eye-trackers

Ryo Takahashi*, Yasuyuki Todo, Yukihiko Funaki

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

17 Citations (Scopus)

Fingerprint

Dive into the research topics of 'How Can We Motivate Consumers to Purchase Certified Forest Coffee? Evidence From a Laboratory Randomized Experiment Using Eye-trackers'. Together they form a unique fingerprint.

Business & Economics

Earth & Environmental Sciences