This paper proposes a hybrid communication system for Intelligent Transportation System (ITS) utilizing visible light and radio communications for position-based services. The directionality of light communication is used to distribute position-based keys to vehicles such that they can extract information related only to their desired lanes. The extended coverage of radio communication is used to provide stable data communication complementing the visible light communications (VLC) systems. This paper provides system models and important parameters for designing a hybrid ITS system. The system performance is evaluated by simulation, and the results demonstrate a considerable increase of the effective communication area and receivable information using the proposed hybrid ITS system compared with a VLC system.