Häagen-dazs in Japan: Leading brand renewal

Kenneth Alan Grossberg

doi:10.1108/SL-06-2015-0052

Häagen-dazs in Japan: Leading brand renewal

Kenneth Alan Grossberg^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	40-45
Number of pages	6
Journal	Strategy and Leadership
Volume	43
Issue number	5
DOIs	https://doi.org/10.1108/SL-06-2015-0052
Publication status	Published - 2015 Sept 21

ASJC Scopus subject areas

Strategy and Management

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title = "H{\"a}agen-dazs in Japan: Leading brand renewal",

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Häagen-dazs in Japan: Leading brand renewal

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