ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision

Yasuhiro Watanabe; Hironori Washizaki; Kiyoshi Honda; Yuki Noyori; Yoshiaki Fukazawa; Aoi Morizuki; Hiroyuki Shibata; Kentaro Ogawa; Mikako Ishigaki; Satiyo Shiizaki; Teppei Yamaguchi; Tomoaki Yagi

doi:10.1109/CHASE.2017.9

ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision

Yasuhiro Watanabe^*, Hironori Washizaki, Kiyoshi Honda, Yuki Noyori, Yoshiaki Fukazawa, Aoi Morizuki, Hiroyuki Shibata, Kentaro Ogawa, Mikako Ishigaki, Satiyo Shiizaki, Teppei Yamaguchi, Tomoaki Yagi

^*Corresponding author for this work

School of Fundamental Science and Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

17 Citations (Scopus)

Abstract

Personas are fictional characters used to understand users' requirements. Many researchers have proposed persona development methods from quantitative data (data-driven personas development). However, it is not assumed that personas in these works are used continuously and these personas cannot reflect on unpredictable changes in users. It is difficult to plan reliable strategies in a web service because users' preference dynamically changes. To develop more suitable personas for decision-making in a web service, this paper proposes Iterative Data-Driven Development of Personas (ID3P). In particular, to detect an unpredictable change in users' characteristics, our proposal includes an iterative process where the personas are quantitatively evaluated and revised in each iteration. Moreover, it provides a quantitative evaluation of business strategies based on GQM+Strategies and personas. To verify our proposal, we applied it to Yahoo! JAPAN's web service called Netallica.

Original language	English
Title of host publication	Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	49-55
Number of pages	7
ISBN (Electronic)	9781538640395
DOIs	https://doi.org/10.1109/CHASE.2017.9
Publication status	Published - 2017 Jun 28
Event	10th IEEE/ACM International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017 - Buenos Aires, Argentina Duration: 2017 May 23 → …

Publication series

Name	Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017

Other

Other	10th IEEE/ACM International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017
Country/Territory	Argentina
City	Buenos Aires
Period	17/5/23 → …

Keywords

Consumer behavior
Data analysis
GQM+Strategies
Personas
Requirements engineering

ASJC Scopus subject areas

Management of Technology and Innovation
Organizational Behavior and Human Resource Management
Software
Social Psychology

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1109/CHASE.2017.9

Cite this

Watanabe, Y., Washizaki, H., Honda, K., Noyori, Y., Fukazawa, Y., Morizuki, A., Shibata, H., Ogawa, K., Ishigaki, M., Shiizaki, S., Yamaguchi, T., & Yagi, T. (2017). ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision. In Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017 (pp. 49-55). [7961471] (Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CHASE.2017.9

ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision. / Watanabe, Yasuhiro; Washizaki, Hironori; Honda, Kiyoshi et al.
Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017. Institute of Electrical and Electronics Engineers Inc., 2017. p. 49-55 7961471 (Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Watanabe, Y, Washizaki, H, Honda, K, Noyori, Y, Fukazawa, Y, Morizuki, A, Shibata, H, Ogawa, K, Ishigaki, M, Shiizaki, S, Yamaguchi, T & Yagi, T 2017, ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision. in Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017., 7961471, Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017, Institute of Electrical and Electronics Engineers Inc., pp. 49-55, 10th IEEE/ACM International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017, Buenos Aires, Argentina, 17/5/23. https://doi.org/10.1109/CHASE.2017.9

Watanabe Y, Washizaki H, Honda K, Noyori Y, Fukazawa Y, Morizuki A et al. ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision. In Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017. Institute of Electrical and Electronics Engineers Inc. 2017. p. 49-55. 7961471. (Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017). doi: 10.1109/CHASE.2017.9

Watanabe, Yasuhiro ; Washizaki, Hironori ; Honda, Kiyoshi et al. / ID3P : Iterative data-driven development of persona based on quantitative evaluation and revision. Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017. Institute of Electrical and Electronics Engineers Inc., 2017. pp. 49-55 (Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017).

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ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision

Abstract

Publication series

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Keywords

ASJC Scopus subject areas

UN SDGs

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