Implicit learning increases preference for predictive visual display

Hirokazu Ogawa*, Katsumi Watanabe

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)


We investigated whether implicit learning in a visual search task would influence preferences for visual stimuli. Participants performed a contextual cueing task in which they searched for visual targets, the locations of which were either predicted or not predicted by the positioning of distractors. The speed with which participants located the targets increased across trials more rapidly for predictive displays than for non-predictive displays, consistent with contextual cueing. Participants were subsequently asked to rate the "goodness" of visual displays. The rating results showed that they preferred predictive displays to both non-predictive and novel displays. The participants did not recognize predictive displays any more frequently than they did non-predictive or novel displays. These results suggest that contextual cueing occurred implicitly and that the implicit learning of visual layouts promotes a preference for visual layouts that are predictive of target location.

Original languageEnglish
Pages (from-to)1815-1822
Number of pages8
JournalAttention, Perception, and Psychophysics
Issue number6
Publication statusPublished - 2011 Aug
Externally publishedYes


  • Contextual cueing
  • Implicit learning
  • Visual preference

ASJC Scopus subject areas

  • Language and Linguistics
  • Experimental and Cognitive Psychology
  • Sensory Systems
  • Linguistics and Language


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