Improved market-creation R & D management through researcher-consultant collaboration

Yuji Miyashita*, Yuriko Sawatani, Kiyoshi Niwa

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)


An investigation based on 16 actual cases showed that the use of intermediaries with a good understanding of customers can improve communication between researchers and customers, thereby leading to the creation of new market concepts. The use of such consultants can overcome the problem of direct communication between researchers and customers due to the differences in the languages they use. It also showed that researchers who receive more input from consultants are more successful in developing technologies that solve customer problems and that researchers who understand the essential value of a technology are more likely to apply it to other business areas. (c) 2006 PICMET.

Original languageEnglish
Title of host publicationPortland International Conference on Management of Engineering and Technology
Number of pages5
Publication statusPublished - 2006
Externally publishedYes
EventPICMET '06 - Technology Management for the Global Future - Istanbul
Duration: 2006 Jul 82006 Jul 13


OtherPICMET '06 - Technology Management for the Global Future

ASJC Scopus subject areas

  • Management of Technology and Innovation


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