Influence of elaboration on the framing of decision

Kazuhisa Takemura*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

40 Citations (Scopus)


Two experimental studies were conducted to examine the influence of elaboration on the framing of a medical decision. Subjects (N = 344) were undergraduate students randomly assigned to one cell of a 2 × 2 design (high- and low-elaboration conditions; positive and negative decision frame versions). In the low-elaboration condition, a framing effect (Tversky & Kahneman, 1981) was observed: Most of the subjects chose the riskless option when decision options were phrased positively in terms of gains, whereas most chose the risky option when options were phrased negatively in terms of losses. However, in the high-elaboration condition, the framing effect was not observed.

Original languageEnglish
Pages (from-to)33-39
Number of pages7
JournalJournal of Psychology: Interdisciplinary and Applied
Issue number1
Publication statusPublished - 1994 Jan
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Education
  • Psychology(all)


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