TY - JOUR
T1 - International Marketing Review 6,5 Assessing the Shift in Global Market Share of US Multinationals
AU - Kotabe, Masaaki
PY - 1989/5
Y1 - 1989/5
N2 - Based on the US Department of Commerce survey data of US direct investment abroad for 1977 and 1985 (US Department of Commerce 1981 and 1987, respectively), this study examines the shift of global market share of US multinational manufacturing firms for the 1977-1985 period. Consolidated global market shares of US multinationals for 26 industries are estimated for 1977 and for 1985. The shift in their global market share will be analysed from a perspective of three alternative, if not independent, strategic thrusts: namely, home market orientation, export orientation, and foreign production orientation.
AB - Based on the US Department of Commerce survey data of US direct investment abroad for 1977 and 1985 (US Department of Commerce 1981 and 1987, respectively), this study examines the shift of global market share of US multinational manufacturing firms for the 1977-1985 period. Consolidated global market shares of US multinationals for 26 industries are estimated for 1977 and for 1985. The shift in their global market share will be analysed from a perspective of three alternative, if not independent, strategic thrusts: namely, home market orientation, export orientation, and foreign production orientation.
UR - http://www.scopus.com/inward/record.url?scp=10344225838&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=10344225838&partnerID=8YFLogxK
U2 - 10.1108/EUM0000000001521
DO - 10.1108/EUM0000000001521
M3 - Article
AN - SCOPUS:10344225838
SN - 0265-1335
VL - 6
JO - International Marketing Review
JF - International Marketing Review
IS - 5
ER -