Abstract
This paper demonstrates that there is currently a widespread misuse of two-tailed testing for directional research hypotheses tests. One probable reason for this overuse of two-tailed testing is the seemingly valid beliefs that two-tailed testing is more conservative and safer than one-tailed testing. However, the authors examine the legitimacy of this notion and find it to be flawed. A second and more fundamental cause of the current problem is the pervasive oversight in making a clear distinction between the research hypothesis and the statistical hypothesis. Based upon the explicated, sound relationship between the research and statistical hypotheses, the authors propose a new scheme of hypothesis classification to facilitate and clarify the proper use of statistical hypothesis testing in empirical research.
Original language | English |
---|---|
Pages (from-to) | 1261-1266 |
Number of pages | 6 |
Journal | Journal of Business Research |
Volume | 66 |
Issue number | 9 |
DOIs | |
Publication status | Published - 2013 Sept |
Keywords
- Hypothesis testing
- One-tailed testing
- Research hypothesis in existential form
- Research hypothesis in non-existential form
- Statistical hypothesis
- Two-tailed testing
ASJC Scopus subject areas
- Marketing