Marketability of long life products

Shin'ya Nagasawa; Pi Ju Tsai

doi:10.1109/ECODIM.2005.1619161

Marketability of long life products

Shin'ya Nagasawa^*, Pi Ju Tsai

^*Corresponding author for this work

Graduate School of Business and Finance

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This study examines the marketability of long life products. We selected furniture, motorcycle, automobile, and refrigerator as study subject, used Evaluation Grid Method, AHP and conjoint analysis to clarify whether "long life" is an attractive purchasing factor. According to the result of analysis, it is understood that although consumer acceptance of long life products is not very high, it is promising to sale to segments that prefer these. It is also clarified that long life product must have reasonable price and good design.

Original language	English
Title of host publication	Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
Pages	30-37
Number of pages	8
DOIs	https://doi.org/10.1109/ECODIM.2005.1619161
Publication status	Published - 2005
Event	4th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005 - Tokyo, Japan Duration: 2005 Dec 12 → 2005 Dec 14

Publication series

Name	Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
Volume	2005

Conference

Conference	4th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
Country/Territory	Japan
City	Tokyo
Period	05/12/12 → 05/12/14

Keywords

Analytic Hierarchy Process (AHP)
Conjoint analysis
Evaluation grid method
Long life products

ASJC Scopus subject areas

Engineering(all)

Access to Document

10.1109/ECODIM.2005.1619161

Cite this

Nagasawa, S., & Tsai, P. J. (2005). Marketability of long life products. In Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005 (pp. 30-37). Article 1619161 (Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005; Vol. 2005). https://doi.org/10.1109/ECODIM.2005.1619161

Marketability of long life products. / Nagasawa, Shin'ya; Tsai, Pi Ju.
Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005. 2005. p. 30-37 1619161 (Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005; Vol. 2005).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Nagasawa, S & Tsai, PJ 2005, Marketability of long life products. in Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005., 1619161, Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005, vol. 2005, pp. 30-37, 4th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005, Tokyo, Japan, 05/12/12. https://doi.org/10.1109/ECODIM.2005.1619161

Nagasawa S, Tsai PJ. Marketability of long life products. In Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005. 2005. p. 30-37. 1619161. (Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005). doi: 10.1109/ECODIM.2005.1619161

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Marketability of long life products

Abstract

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Keywords

ASJC Scopus subject areas

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