Marketing analysis on apparel based on neural network

J. Watada, M. Arisawa, K. Matumura, F. Nawata

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.

Original languageEnglish
Pages (from-to)508-513
Number of pages6
JournalJournal of the Japan Research Association for Textile End-Uses
Issue number9
Publication statusPublished - 1992
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Materials Science (miscellaneous)


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