Marketing analysis on apparel based on neural network

J. Watada; M. Arisawa; K. Matumura; F. Nawata

Marketing analysis on apparel based on neural network

J. Watada, M. Arisawa, K. Matumura, F. Nawata

Research output: Contribution to journal › Article › peer-review

Abstract

In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.

Original language	English
Pages (from-to)	508-513
Number of pages	6
Journal	Journal of the Japan Research Association for Textile End-Uses
Volume	33
Issue number	9
Publication status	Published - 1992
Externally published	Yes

ASJC Scopus subject areas

Business, Management and Accounting(all)
Materials Science (miscellaneous)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Marketing analysis on apparel based on neural network",

abstract = "In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.",

author = "J. Watada and M. Arisawa and K. Matumura and F. Nawata",

year = "1992",

language = "English",

volume = "33",

pages = "508--513",

journal = "Journal of the Japan Research Association for Textile End-Uses",

issn = "0037-2072",

publisher = "Japan Research Association for Textile End-Uses",

number = "9",

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TY - JOUR

T1 - Marketing analysis on apparel based on neural network

AU - Watada, J.

AU - Arisawa, M.

AU - Matumura, K.

AU - Nawata, F.

PY - 1992

Y1 - 1992

N2 - In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.

AB - In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.

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M3 - Article

AN - SCOPUS:0026796471

SN - 0037-2072

VL - 33

SP - 508

EP - 513

JO - Journal of the Japan Research Association for Textile End-Uses

JF - Journal of the Japan Research Association for Textile End-Uses

IS - 9

ER -

Marketing analysis on apparel based on neural network

Abstract

ASJC Scopus subject areas

UN SDGs

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