Marketing in the great recession: An executive guide

Kenneth Alan Grossberg

doi:10.1108/10878570910954583

Marketing in the great recession: An executive guide

Kenneth Alan Grossberg

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	4-8
Number of pages	5
Journal	Strategy and Leadership
Volume	37
Issue number	3
DOIs	https://doi.org/10.1108/10878570910954583
Publication status	Published - 2009 May 8
Externally published	Yes

ASJC Scopus subject areas

Strategy and Management

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Marketing in the great recession: An executive guide

ASJC Scopus subject areas

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