Mass media and entertainment management

Beccy Watson*, John D. Horne

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntertainment Management
Subtitle of host publicationTowards Best Practice
PublisherCABI International
Pages77-98
Number of pages22
ISBN (Print)9781780640235
Publication statusPublished - 2014 Jun 6
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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