Overcoming negative disaster images: how Fukushima’s sake breweries challenged negative stereotypes and rebuilt its regional brand

Keyphrases

• Sake 100%
• Brewery 100%
• Negative Stereotypes 100%
• Disaster Scene 100%
• Regional Brand 100%
• Negative Image 40%
• Local Government 40%
• Destination Marketing 30%
• Local Community 20%
• Fukushima 20%
• 2011 Great East Japan Earthquake 20%
• Structured Interview 20%
• Design Methodology 10%
• Image Recovery 10%
• Northern Japan 10%
• Negative Effects 10%
• Image-based 10%
• Crisis Management 10%
• Fukushima Prefecture 10%
• Image Reconstruction 10%
• Economic Development 10%
• Economic Crisis 10%
• Positive Image 10%
• Marketing Management 10%
• Local Business 10%
• Radioactive Contamination 10%
• Academic Literature 10%
• Winery 10%
• Tourism Destination 10%
• Existing Problems 10%
• Image Problem 10%
• Rebranding 10%
• Coordinated Strategy 10%
• Historical Architecture 10%
• Sake Rice 10%
• Tourism Crisis 10%
• Types of Tourism 10%
• Stakeholder Mobilization 10%
• Negative Strengthening 10%
• Demographic Development 10%
• Multi-step Model 10%
• Japanese Rice Wine 10%
• Gastronomy 10%
• Tourism Marketing 10%
• Brand Model 10%
• Place Image 10%
• Changing Demographics 10%
• Tourism Associations 10%
• Retear 10%
• Spring Lake 10%

Social Sciences

• Japan 100%
• Stereotypes 100%
• Destination Marketing 100%
• Communities 66%
• Semi-Structured Interview 66%
• Crisis Management 33%
• Economic and Social Development 33%
• Radioactive Pollution 33%
• Marketing Management 33%
• Tourism Marketing 33%

Economics, Econometrics and Finance

• Tourism Marketing 25%