Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising

Mariko Morimoto*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)
Original languageEnglish
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages110-123
Number of pages14
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
Publication statusPublished - 2017 Jan 1
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting
  • General Psychology

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