TY - GEN
T1 - Pricing for IP broadcast service based on price elasticity
AU - Yamori, Kyoko
AU - Bessho, Hiroshi
AU - Tanaka, Yoshiaki
PY - 2008/11/28
Y1 - 2008/11/28
N2 - Recently, there is a remarkable growth in IP broadcast services. There are time-based and flat-rate pricing methods, and there are issues obtaining the optimal viewing price depending on the pricing methods and services provided. An optimal viewing price should exist for IP broadcast services based on several viewpoints such as maximizing the revenue of IP broadcast service provider, maximizing network efficiency, maximizing user's utility, etc. The purpose of this paper is to clarify the optimal viewing price based on maximizing the revenue of IP broadcast service provider. Two kinds of pricing methods, time-based pricing and flat-rate pricing, and three kinds of price elasticity are considered for VOD type IP broadcast service. The relation between revenue and viewing price for each method and each price elasticity are shown. From simulation results, the optimal viewing price that maximizes the revenue of IP broadcast service provider is obtained.
AB - Recently, there is a remarkable growth in IP broadcast services. There are time-based and flat-rate pricing methods, and there are issues obtaining the optimal viewing price depending on the pricing methods and services provided. An optimal viewing price should exist for IP broadcast services based on several viewpoints such as maximizing the revenue of IP broadcast service provider, maximizing network efficiency, maximizing user's utility, etc. The purpose of this paper is to clarify the optimal viewing price based on maximizing the revenue of IP broadcast service provider. Two kinds of pricing methods, time-based pricing and flat-rate pricing, and three kinds of price elasticity are considered for VOD type IP broadcast service. The relation between revenue and viewing price for each method and each price elasticity are shown. From simulation results, the optimal viewing price that maximizes the revenue of IP broadcast service provider is obtained.
KW - IP broadcast
KW - Price elasticity
KW - Pricing
KW - User behaviour
KW - VOD
KW - Video on demand
UR - http://www.scopus.com/inward/record.url?scp=56649124422&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=56649124422&partnerID=8YFLogxK
U2 - 10.1109/APSITT.2008.4653559
DO - 10.1109/APSITT.2008.4653559
M3 - Conference contribution
AN - SCOPUS:56649124422
SN - 9784885522260
T3 - 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
SP - 166
EP - 171
BT - 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
T2 - 2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
Y2 - 22 April 2008 through 24 April 2008
ER -