Product Development the Japanese Way

Michael Czinkota, Masaaki Kotabe

Research output: Contribution to journalReview articlepeer-review

30 Citations (Scopus)


The Japanese approach to product development emphasizes continual technological improvement aimed at making an already successful product even better for customers. Is it time for U.S. companies to take some lessons from Japan.

Original languageEnglish
Pages (from-to)31-36
Number of pages6
JournalJournal of Business Strategy
Issue number6
Publication statusPublished - 1990 Jun
Externally publishedYes

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management


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