Abstract
The Japanese approach to product development emphasizes continual technological improvement aimed at making an already successful product even better for customers. Is it time for U.S. companies to take some lessons from Japan.
| Original language | English |
|---|---|
| Pages (from-to) | 31-36 |
| Number of pages | 6 |
| Journal | Journal of Business Strategy |
| Volume | 11 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 1990 Jun |
| Externally published | Yes |
ASJC Scopus subject areas
- Management Information Systems
- Strategy and Management