Proposal of a methodology for supporting eco-business planning

Nobuo Nakamura*, Kohei Mandai, Shinichi Fukushige, Yasushi Umeda

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


As global environmental issues have become aggravated, "Eco" has become a competitive advantage in business because of consumers' increasing environmental consciousness. However, it is difficult to lead an eco-business to success in both environmental and economic aspects. In order to solve these problems, this paper proposes a methodology that supports ecobusiness planning, in which a design team utilizes the eighteen rules to generate ideas for eco-business based on the investigation of 50 cases of existing ecobusiness, combines these eco-business ideas to generate eco-business model prototypes, and modifies them. This paper also verifies the feasibility of the proposed method through a workshop. The results of the workshop revealed that the method effectively supports especially in generating eco-business ideas by using the eighteen rules, combining ideas with other ideas, and evaluating them from the three perspectives of market attractiveness, company suitability, and environmental consciousness.

Original languageEnglish
Pages (from-to)264-271
Number of pages8
JournalInternational Journal of Automation Technology
Issue number3
Publication statusPublished - 2012 May
Externally publishedYes


  • Business design
  • Business model
  • Eco-business
  • Idea generation

ASJC Scopus subject areas

  • Mechanical Engineering
  • Industrial and Manufacturing Engineering


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