Service design at a professional firm a study of kaizen activity installation in Egypt

Organizational change and transformation is an important research topic especially in Arab world such as Egypt, because there are not sufficient numbers of researches in the area until now although the area is one of the significant regions now. In this paper, author discusses three topics based upon a case study at a professional consulting firm in Egypt, as follows; A) How did the firm acquire the know-how Knowledge about Kaizen?, B) How did the customer succeed in the QC Circle activities with the support of the firm?, C) What are the key factors for success both in of the firm and their customer? At the result, it is supposed that the learning process at the firm in Egypt could be interpreted with SECI model, and the innovative transformation process in their customers could be interpreted by applying five Stages model (Liu, Nagayoshi and Iijima, 2012). Also the key success factors for Kaizen could be localization of Kaizen activities. The generalizability of these findings can be ascertained with more studies in future.