TY - GEN
T1 - Simulation Analysis of Social Norm Formation in Escalator Uses
AU - Toda, Myoshi
AU - Takahashi, Shingo
N1 - Publisher Copyright:
© 2018 IEEE.
PY - 2019/1/16
Y1 - 2019/1/16
N2 - Currently observed escalator usage in Japan is to stand on one side, which is considered as a social norm. Originally, escalator usage in Japan took the form of 'standing on both sides.' Hence escalator usage norms have changed over time. For mainly safety reasons, efforts have been made to establish 'standing on both sides' as the social norm for escalator usage. The efforts, however, have not been effective as yet and most people still 'stand on one side' when they use an escalator. This paper develops an agent-based model to reproduce the current situation observed in escalator usage expressed like in a game for extensive form and to analyze possible causes as to why 'standing on one side' has been established as the current norm based on three hypotheses and finally to examine the effectiveness of measures for changing the current norm.
AB - Currently observed escalator usage in Japan is to stand on one side, which is considered as a social norm. Originally, escalator usage in Japan took the form of 'standing on both sides.' Hence escalator usage norms have changed over time. For mainly safety reasons, efforts have been made to establish 'standing on both sides' as the social norm for escalator usage. The efforts, however, have not been effective as yet and most people still 'stand on one side' when they use an escalator. This paper develops an agent-based model to reproduce the current situation observed in escalator usage expressed like in a game for extensive form and to analyze possible causes as to why 'standing on one side' has been established as the current norm based on three hypotheses and finally to examine the effectiveness of measures for changing the current norm.
KW - agent-based modeling and simulation
KW - escalator usage
KW - social norm
UR - http://www.scopus.com/inward/record.url?scp=85062226138&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85062226138&partnerID=8YFLogxK
U2 - 10.1109/SMC.2018.00204
DO - 10.1109/SMC.2018.00204
M3 - Conference contribution
AN - SCOPUS:85062226138
T3 - Proceedings - 2018 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2018
SP - 1156
EP - 1161
BT - Proceedings - 2018 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2018
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2018 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2018
Y2 - 7 October 2018 through 10 October 2018
ER -