Social networks and reading behavior in the blogosphere

Tadanobu Furukawa, Yutaka Matsuo, Ikki Ohmukai, Koki Uchiyama, Mitsuru Ishizuka

Research output: Chapter in Book/Report/Conference proceedingConference contribution

24 Citations (Scopus)


This paper describes a comprehensive study on social networks of weblogs integrated with analysis of users' reading behavior. The analyzed data are obtained from a Japanese weblog hosting service, Doblog. Four kinds of social networks are generated and analyzed: citation, comment, trackback, and blogroll networks. In addition, the user log data are used to identify readership relations among bloggers. After analysis of more than 50,000 users for about two years, we reveal some interactions between social relations and readership relations. We first show that bloggers read other weblogs on a regular basis (50% of weblogs that are read at least three times are read every five times a user logs in). We call this relation a regular reading relation (RR relation). Then, prediction of RR relations is done using features from the four kinds of social networks. Lastly, information diffusion on RR relations is analyzed and characterized. Our findings provide an overview of social relations and reading behavior. The results support those of existing studies of social network analysis on the blogosphere.

Original languageEnglish
Title of host publicationICWSM 2007 - International Conference on Weblogs and Social Media
Publication statusPublished - 2007
Externally publishedYes
Event2007 International Conference on Weblogs and Social Media, ICWSM 2007 - Boulder, CO
Duration: 2007 Mar 262007 Mar 28


Other2007 International Conference on Weblogs and Social Media, ICWSM 2007
CityBoulder, CO


  • Link prediction
  • Readership
  • Social network analysis
  • Weblog

ASJC Scopus subject areas

  • Computer Networks and Communications


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