South America's free trade gambit

Masaaki Kotabe, Maria Cecilia Coutinho De Arruda

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


Thanks to MERCOSUR, some U.S. companies are finding marketing opportunities in the Southern Hemisphere.

Original languageEnglish
Pages (from-to)39
Number of pages1
JournalMarketing Management
Issue number1
Publication statusPublished - 1998 Mar
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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