Original language | English |
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Title of host publication | Handbook of Research in International Marketing |
Publisher | Edward Elgar Publishing |
Pages | 3-41 |
Number of pages | 39 |
ISBN (Print) | 1840649461, 9781840649468 |
DOIs | |
Publication status | Published - 2003 |
Externally published | Yes |
ASJC Scopus subject areas
- Business, Management and Accounting(all)