State-of-the-art review of research in international marketing management

Masaaki Kotabe*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Research in International Marketing
PublisherEdward Elgar Publishing
Number of pages39
ISBN (Print)1840649461, 9781840649468
Publication statusPublished - 2003
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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