Strategy clusters in japanese markets: Firm performance implications

Masaaki Kotabe; Dale F. Duhan

doi:10.1177/0092070393211003

Strategy clusters in japanese markets: Firm performance implications

Masaaki Kotabe^*, Dale F. Duhan

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

19 Citations (Scopus)

Abstract

This study identifies generic Japanese strategy clusters and explores their performance implications. It is based on Japanese executives’ perceptions of the veracity of various PIMS strategy principles in Japan. Three distinct strategy clusters are identified around market position and product strategy dimensions. These Japanese strategy clusters, when moderated by such contingency factors as strategic orientation and product life cycle stage, offer unique performance implications for the Japanese market.

Original language	English
Pages (from-to)	21-31
Number of pages	11
Journal	Journal of the Academy of Marketing Science
Volume	21
Issue number	1
DOIs	https://doi.org/10.1177/0092070393211003
Publication status	Published - 1993 Dec
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1177/0092070393211003

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AB - This study identifies generic Japanese strategy clusters and explores their performance implications. It is based on Japanese executives’ perceptions of the veracity of various PIMS strategy principles in Japan. Three distinct strategy clusters are identified around market position and product strategy dimensions. These Japanese strategy clusters, when moderated by such contingency factors as strategic orientation and product life cycle stage, offer unique performance implications for the Japanese market.

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Strategy clusters in japanese markets: Firm performance implications

Abstract

ASJC Scopus subject areas

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