Strategy clusters in japanese markets: Firm performance implications

Masaaki Kotabe*, Dale F. Duhan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

19 Citations (Scopus)


This study identifies generic Japanese strategy clusters and explores their performance implications. It is based on Japanese executives’ perceptions of the veracity of various PIMS strategy principles in Japan. Three distinct strategy clusters are identified around market position and product strategy dimensions. These Japanese strategy clusters, when moderated by such contingency factors as strategic orientation and product life cycle stage, offer unique performance implications for the Japanese market.

Original languageEnglish
Pages (from-to)21-31
Number of pages11
JournalJournal of the Academy of Marketing Science
Issue number1
Publication statusPublished - 1993 Dec
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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